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After a strong showing in Paris ‘24, New Balance runners will have a triumphant return to the Olympic stage in LA wearing road racer with ultimate fit and high energy return.
NEW BALANCE SPONSOR PROJECT SPR25
Goal: help the athlete run faster by providing forward momentum, propulsion and high energy return.
Goal: provide lightweight tunable support and comfort for 26.2 miles.
Collaborated research with classmate Andrew Xia
ChatGPT + Vidu AI
Containment + Tailored Fit
Mental Demand
Our Muse
Propulsion + Speed
Optimized Energy Return
Alex Yee
PulseStride
Rendered Sketch
PulseStride
Colorways
Materials
The concept was initially modeled in Gravity Sketch to explore the form. The AI renderings are later visual updates used to refine and present the design with a more current visual quality.
Bringing my sketch renders to life using AI
New Balance x ArtCenter
Research Partner - Andrew Xia
Sharing more ideation phase process:
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