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Design for Sustainability
Design Brief: Urban Outfitters x Billie
Urban Outfitters’ self-care section is filled with products that encourage personal grooming and lifestyle rituals. However, many of these items, particularly shaving kits, rely on single-use plastics, excessive packaging, and short product lifespans.
Billie is a women’s razor brand known for its colorful, ergonomic designs and subscription service. It offers high-quality, five-blade razors with a moisturizing shave soap, focusing on affordable, convenient, and inclusive grooming.
"It's just a disposable razor"
In the U.S., an estimated 2 Billion disposable razors are thrown away each year. -@sublimemedispa
Different logos. Same idea.
Innovation shouldn’t look identical.
Razors prioritize convenience over longevity + sustainability
Excess packaging + non-recyclable parts
Opportunity
Redesign shaving as a sustainable self-care ritual
bill of materials before vs after designing for sustainability
One handle,
many possibilities
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